Your guide to...

Premier League Stadium Fund Grant Award Publicity

Now that you've secured a Premier League Stadium Fund grant, here's everything you'll need to let you local community know about the project you're starting

Press release

How to use your press release

As you will see on the template, you just need to edit the parts in yellow to ensure that it's relevant to your organisation and funding received. Once this is done, email us for approval. After you've been given the thumbs up, you can forward on to local media. 

To compile a media list, all you need to do is search “local newspaper contacts in [insert county/city]” on your browser. This will return the Contact Us web pages of numerous media outlets. For example, you can see the results when searching “local media contacts in Hampshire” here

Collate the Newsdesk and Editor contact details for outlets in your area and then email the press release to these contacts.

We would also recommend taking some high resolution (i.e. good enough quality and size to be used for print media) photos of your site to send with the press release and then use on social media. Be sure to take a variety of shots capturing the facilities as they will help highlight the impact the investment is going to make.

Below is some recommended wording to use in your covering email when sending the press release out. 

Hello,

I'm sure you'll be interested to know that we have secured a Premier League Stadium Fun grant which will be used to improve [insert funding details here] thanks to funding from the Premier League.

Attached is a press release with more information.

Please feel free to get in touch with *insert name, position at club/organisation and telephone number/email* if you would like to know anything else about the project.

Please could you also send through any links to stories published online if you do cover this story.

Kind regards

Social Media

Posting on social media

We want you to celebrate the good news about securing a Premier League Stadium Fund Grant on social media. We’ve drafted some example posts below to get you started. Use this copy alongside some high-resolution images of your project and/or the graphics provided. You can also link out to your press release if you post this on your digital channels.

 

Facebook:

Big news 👀

We've secured a @Premier League Stadium Fund grant 🤝

This funding will be used to [project details] at [ground name] in [area], enabling us to improve our [insert project details]

The work starts here.

#PLMoreThanAGame  

 

Twitter: 

Big news 👀

We've secured a @PremierLeague Stadium Fund grant 🤝

This funding will be used to [project details] at [ground name] in [area], enabling us to improve our [insert project details]

The work starts here.

#PLMoreThanAGame  

 

Instagram:

Big news 👀

We've secured a @Premier League Stadium Fund grant 🤝

This funding will be used to [project details] at [ground name] in [area], enabling us to improve our [insert project details]

The work starts here.

#PLMoreThanAGame  

Writing to local politicians

How to use the letter template

As with the press release template, you'll need to edit the parts in yellow to ensure that it is relevant to your project.

You can find the contact details of your local MP’s office by clicking on this link and typing in your relevant post code.

You can find the contact details of your local Councillors by clicking on this link and typing in your relevant post code.

If you live in London or in one of England’s 11 Combined Authorities, you can find the contact details of your local Metro Mayor on this link